WHY HATE STEVEN?
The Original
“I Hate Steven Singer”
CustomerWhy all the hate for Steven Singer? It began over twenty years ago when a guy proposed with a gorgeous diamond engagement ring from Steven Singer Jewelers. She of course said yes. Flash forward to their 20th anniversary. He decides to buy her another diamond ring. She loved it so much, she thanked her husband all week (wink, wink). The couple walked back into Steven Singer Jewelers nine months later to show Steven their new bundle of joy. The wife said, “I love Steven Singer!” The husband responded back with, “Here we go again. We’re up all night with feedings and diaper changes. I HATE Steven Singer!”
A HISTORY OF HATE
The Steven Singer Story
A Diamond In The Rough
While in high school, Steven began selling wholesale jewelry on Philadelphia’s Jewelers Row. Steven was never an average guy. Quickly finding a passion in jewelry, he started to become an expert by receiving certifications in diamonds, colored gem stones, pearls and all things jewelry at the Gemological Institute of America (GIA).
A New Setting: Steven Singer Jewelers Opens
Steven opened the doors to the first Steven Singer Jewelers in the heart of Philadelphia's Jewelers Row on October 7, 1980. Jeweler's Row is the oldest and second largest jewelry district in the country. At the age of 22, Steven became the youngest first-generation jeweler on Jeweler's Row. He also had the distinction of owning the smallest store on the street measuring 8' by 8'.
Steven had big dreams and quickly became the place to go for diamonds. His exceptional service and customer first mentality soon gained the reputation for "The most fun you'll ever have... buying a diamond."
Steven Starts Jewelers Row Association
Steven started the Philadelphia Jewelers Row Association in 1986. This was to create a code of ethics for jewelers and to market the district throughout the region. Other jewelers got on board and it grew quickly.
That same year, Philadelphia Mayor Wilson Goode declared September 14-20 as Jewelers Row Week, unveiling new Jewelers Row street signs. Steven is still active on the Philadelphia Jeweler's Row Association (PJRA) and currently sits on the Board of Directors.
Sparkling Growth
Steven quickly outgrew his 8' by 18' space. Then outgrew it again. And again. And again. By 1996, his reputation as a leading diamond and fine jewelry destination was winning over customers and the jewelry industry alike. The store’s success was evident—with some of the highest sales per square foot in the nation. Steven was asked to join an elite group of jewelers who form the world’s largest industry consulting group. He was the only area jeweler invited to join, giving him privileged information to better serve his customers.
Flagship Store Opens at The Other Corner of 8th & Walnut
When you think about Steven Singer Jewelers, you think of the Other Corner of 8th and Walnut. Steve purchased the store you see today in September of 1999. A three story, 6500 square foot, block-long building. This store had enough space for a full service custom jewelry shop. Steven designed the space so customers could watch through a glass wall his master bench jewelers set diamonds, make wax molds, design and polish jewelry. And people love that!
A Gem of a Radio Campaign
If you ever tuned into drive time radio in Philadelphia you have heard Steven Singer. He's all over advertising! Regularly on the 94WIP Show with Angelo Cataldi including major events together like the WIP annual Wing Bowl which is nationally recognized and World's Largest Bubble Bath where Steven filled his jewelry store with bubbles.
Also being Howard Stern's longest advertising, Steven is well-know to Stern listeners. Now on satellite radio, Steven’s commercials are heard around the world.
But that's not all! Other radio stations consist of WMMR’s Preston and Steve, Michael Smerconish of SiriusXM Potus, Mike Missanelli on 97.5 The Fanatic, Bob & Tom and podcasts such as Talk is Jericho and 83 Weeks. All across the country is learning to hate Steven Singer.
Steven Singer Takes on NASCAR
Radio and billboards are great. But you know what’s really great? Having your name on a friggin’ NASCAR! In 2011, Steven signed on as a marketing partner with JD Motorsports in the NASCAR Nationwide Series. The #01 “I Hate Steven Singer” Chevrolet driven by Mike Wallace competes in NASCAR Nationwide Series events at Dover, Kansas, Charlotte, Phoenix and Homestead.
Steven Inspires at Philadelphia University's 132nd Commencement
“Trust your gut, never give up, and face adversity head on. The path to success is often disguised with immense obstacles and wrong turns.” Steven gave that advice to new graduates at the 132nd Commencement at Philadelphia University. The university asked Steven to be their keynote speaker and he was recognized for his business savvy, savvy marketing, and aspiring to greater heights. Of course Steven delivered.
So Where Has All This Hate Gotten Him?
I have ordered from them 2 years in a row and will continue to order my gifts from them. Fast shipping and excellent prices. No wonder the competition Hates Steven Singer! - Alex H.
I bought my first red rose and my wife loved it so much, that now I am obligated to get a collection of all the others to create the ultimate bouquet. I really do hate you Steven Singer. - Do G.